| 1. |
Authors: Dr. K. Muthumani, Dr. Chitra Isac
Paper Title : STRATEGIC BUSINESS PRACTICES FOR SCALABLE BUSINESS GROWTH OF MILLETPRENEURS |
01-09 |
| 2. |
Authors: Balananthini. B, Dr. P. Sumathi
Paper Title: AN EMPIRICAL STUDY ON CONSUMER AWARENESS OF GREEN MARKETING IN PONDICHERRY |
10-22 |
| 3. |
Author: Dr. S. Dharmaraaj
Paper Title: A NEW DIMENSIONAL PATH OF STARTUP INDIA IN ECONOMIC DEVELOPMENT |
23-30 |
| 4. |
Author: A. MariyaKirubakaran, Dr. D. Dhanalakshmi
Paper Title: AN EMPIRICAL INVESTIGATION ON CAPITAL BUDGETING PRACTICES IN INDIA CEMENTS LIMITED, ARIYALUR |
31-38 |
| 5. |
Authors: M. Hajira Banu, P. Abarna
Paper Title: A STUDY ON IMPACT OF DIGITAL MARKETING |
39-47 |
| 6. |
Author: Dr. V. Mahalakshmi
Paper Title: Financial Performance of State Bank of India |
48-56 |
| 7. |
Author: S. Karthik
Paper Title: ROLE OF E-COMMERCE IN REDUCING OPERATIONAL COST |
57-63 |
| 8. |
Author: Dr. N. Prabha
Paper Title: A STUDY ON CONSUMER PREFERENCE TOWARDS DINAKARAN NEWS PAPER IN KUMBAKONAM TOWN |
64-71 |
| 9. |
Author: B. Logeswari
Paper Title: IMPACT ON WORK STRESS AMONG THE PRIVATE BANK EMPLOYEES IN KUMBAKONAM – A CONCEPTUAL FRAMEWORK |
72-75 |
| 10. |
Authors: R. Durga, S. Thebika
Paper Title: A STUDY ON FINANCIAL STATEMENT ANALYSIS OF KARUR VYSYA BANK LTD IN KUMBAKONAM |
76-87 |
| 11. |
Authors: K. Madhubala, J. Arockia Jessica
Paper Title: A STUDY ON RATIO ANALYSIS OF BRITANNIA INDUSTRIES LIMITED |
88-99 |
| 12. |
Authors: S. Venkateswari, K. Geetha
Paper Title: A STUDY ON EFFECTIVENESS OF ONLINE MARKETING |
100-109 |
| 13. |
Authors: M. Sneha, A. Thameem Munisha
Paper Title: CORPORATE SOCIAL RESPONSIBILITY IN INDIA - DEVELOPMENT AND OBSTACLES |
110-118 |
| 14. |
Authors: D. Bakiya Eshwari, S. Gayathri
Paper Title: A STUDY ON THE RATIO ANALYSIS OFCITY UNION AT KUMBAKONAM |
119-128 |
| 15. |
Author: Dr. D. Vengateswari
Paper Title: A COMPARATIVE STUDY ON FINANCIAL PERFORMANCE OF KARUR VYSYA BANK |
129-136 |
| 16. |
Author: Dr. B. Renuka Devi
Paper Title: STRATEGIES TO MANAGE STAR PERFORMERS AND FAST TRACKERS |
137-141 |
| 17. |
Authors: Dr. K. Nalini and Dr. G. R. Gayathiri
Paper Title: A STUDY ON POLICYHOLDER’S PERCEPTION TOWARDS MOTOR VEHICLES INSURANCE IN KUMBAKONAM TOWN |
142-152 |
| 18. |
Authors: Dr. S. Chandramouli Dr. V. Mahendran
Paper Title: A STUDY ON EQUITY TRADER’S PANGLOSSIAN BEHAVIOUR TOWARDS TRADING WITH SPECIAL REFERENCE TO NIFTY 50 |
153-160 |
| 19. |
Authors: Dr. A. Jeyachitra, Dr. K. Desh, V. Kalaimeena
Paper Title: A STUDY ON IMPACT OF WORKING CAPITAL AND FIRM PERFORMANCE WITH REFERENCE TO AUTOMOBILE COMPANIES LISTED IN NSE |
161-173 |
| 20. |
Authors: Dr. R. Renuka, Ms. Z. Muhshina Nusrat
Paper Title: A STUDY ON CUSTOMER SATISFACTION TOWARDS SAMSUNG MOBILE PHONE IN KUMBAKOAM |
174-185 |
| 21. |
Authors: B. Belci Jone, P. Madhubala
Paper Title: THE IMPACT OF BANK SPECIFIC VARIABLES ON NON-PERFORMING ASSETS IN AXIS BANK LIMITED |
186-194 |
| 22. |
Authors: G. Aarthi, M. Priyanka
Paper Title: A STUDY ON JOB SATISFACTION FOR TEXTILE EMPLOYEES IN KUMBAKONAM |
195-203 |
| 23. |
Authors: J. Sherin, M. Nisha
Paper Title: A STUDY ON WORKING CAPTIAL MANAGEMENT OF INDIAN TOBACCO COMPANY LTD |
204-216 |
| 24. |
Authors: K. Naveenapriya, B. Abinaya
Paper Title: STRATEGIES FOR EFFECTIVE MARKETING COMMUNICATION AMONG COLLEGE STUDENTS IN KUMBAKONAM TOWN |
217-226 |
| 25. |
Author: K. Veerakumar
Paper Title: SOCIO-ECONOMIC STATUS OF STREET VENDORS – AN EMPIRICAL STUDY |
227-235 |
| 26. |
Authors: Dr. M. K. Durgamani, Mr. S. Karthikeyan
ANALYSING THE LEVEL OF STRESS AMONG THE EMPLOYEES WITH REFERENCE TO IT COMPANIES – CHENNAI |
236-250 |
| 27. |
Author: Dr. M. Ganesan
Paper Title: SATISFACTION LEVEL OF COMMUTERS TOWARDS BUS SERVICES WITH SPECIAL REFERENCE TO COLLEGE STUDENTS IN KUMBAKONAM |
251-271 |
| 28. |
Authors: R. Swaminathan, S. Karthikeyan
Paper Title: A STUDY ON WOMEN ENTREPRENEURS WITH SPECIAL REFERENCE TO SELF-HELP GROUPS IN KUMBAKONAM |
272-288 |
| 29. |
Authors: S. Shifana, S. Bhavani
Paper Title: A STUDY ON OPPORTUNITIES AND CHALLENGES OF BIT COIN IN INDIA |
289-299 |
| 30. |
Authors: Dr. G.R. Gayathiri, Dr. K. Nalini, A. Kiruthika
Paper Title: YOUNG ENTREPRENEURSHIP – AN OVERVIEW IN INDIA |
300-310 |
| 31. |
Authors: T. Sujetha, E. Swetha
Paper Title: A STUDY ON QUALITY OF WORK LIFE BALANCE OF EMPLOYEES IN SELECTED IT COMPANIES, CHENNAI |
311-320 |
| 32. |
Authors: S. Soundariya, G. Pooja
Paper Title: A STUDY ON CUSTOMER SATISFACTION TOWARDS ELETRIC SCOOTER AT KUMBAKONAM |
321-330 |
| 33. |
Author: T. Karthi
Paper Title: BENEFITS OF E-COMMERCE TO CONSUMERS WITH SPECIAL REFERNCE TO VEDARANYAM TALUK |
331-335 |
| 34. |
Author: Varsini. V
Paper Title: IMPORT AND EXPORT MANAGEMENT FROM A GLOBAL PERSPECTIVE |
336-341 |
| 35. |
Author: Dr. N. Isvarya
Paper Title: A STUDY ON PROBLEMS FACED BY TINY SECTOR ENTREPRENEURS IN TAMILNADU |
342-350 |
| 36. |
Authors: K. Akshaya, J. Nusrath Fathima
Paper Title: A STUDY ON STOCK ANALYSIS OF HDFC BANK |
351-363 |
| 37. |
Authors: M. Sabana Yasmin, A. Rofina Farveen
Paper Title: ALIGNING EDUCATION AND TRAINING PROGRAMS WITH COMPETENCY MAPPING |
364-373 |
| 38. |
Author: Suraiya Shakeena. N
Paper Title: SIGNIFICANCE OF E-COMMERCE IN RECENT YEARS |
374-386 |
| 39. |
Authors: M. Aarthi, M. Bhuvaneshwari
Paper Title: A STUDY ON MARKETING IMPLICATION OF FAST MOVING CONSUMER GOODS |
387-394 |
| 40. |
Author: B. Maragatham
Paper Title: A STUDY ON INVESTORS AWARENESS AND PREFERENCE TOWARDS MUTUAL FUNDS IN KUMBAKONAM TOWN |
395-408 |
| 41. |
Author: Dr. R.V. Hema
Paper Title: A STUDY ON THE PRODUCTIVITY OF CITY UNION BANK LIMITED |
409-429 |
| 42. |
Author: Dr. M. Banumathi
Paper Title: TAX AWARENESS AND TAX PLANNING OF INCOME TAX ASSESSEES IN KUMBAKONAM- A STUDY |
430-441 |
| 43. |
Authors: Nandhini Devi. E, Aarthi. M
Paper Title: A STUDY ON MODERN AND SMART TECHNOLOGIES FOR EFFICIENT WASTE DISPOSAL MANAGEMENT |
442-447 |
| 44. |
Authors: K. Pradeepa, D. Haripriya
Paper Title: A STUDY ON IMPACT OF FACEBOOK MARKETING TOWARDS CONSUMER ATTITUDE WITH REFERENCE TO THANJAVUR DISTRICT |
448-458 |
| 45. |
Author: V. Muthamilselvi
Paper Title: A STUDY ON JOB SATISFACTION AMONG EMPLOYEES IN ASHOK LEYLAND FOUNDARY DIVISION, CHENNAI |
459-463 |
| 46. |
Authors: M. Raja Rajeswari, K. Gajalakshmi
Paper Title: A STUDY ON CONSUMER PREFERENCE TOWARDS TWO-WHEELERS IN KUMBAKONAM TOWN |
464-478 |
| 47. |
Authors: Hemalatha .M, Shanmuga Priya .K
Paper Title: ANALYZING THE ROLE OF CORPORATE SOCIAL RESPONSIBILITY (CSR) IN BUILDING BRAND REPUTATION AND CUSTOMER LOYALTY |
479-486 |
| 48. |
Author: Dr. K. Kulanjiammal
Paper Title: FACTORS AFFECTING THE INVESTMENT DECISIONS OF INVESTORS IN MUTUAL FUNDS- AN OVERVIEW |
487-491 |
| 49. |
Author: K. Harsa Mahima, R. Gayathri
Paper Title: A STUDY ON CONSUMER PREFERENCE AND ATTITUDES TOWARDS PATANJALI PRODUCTS AT KUMBAKONAM |
492-505 |
| 50. |
Authors: M. Anupriya, S. Vaishnavi
Paper Title: A STUDY ON CUSTOMER SATISFACTION OF MAMAEARTH PRODUCT IN KUMBAKONAM |
506-514 |
| 51. |
Authors: N. Saishruthi, S. Bhuvaneshwari
Paper Title: A STUDY ON FINANCIAL STATEMENT ANALYSIS OF TITAN COMPANY LIMITED |
515-524 |
| 52. |
Authors: R. Rathika, Dr. P. Rengarajan
Paper Title: A CONCEPTUAL FRAMEWORK OF TRAINING & DEVELOPMENT OF THE EMPLOYEES AND THE METHODOLOGY IMPLEMENTING IN IT SECTOR |
525-529 |
| 53. |
Author: Dr. T. Suganya
Paper Title: AN ANALYTICAL RATIO OF TOWN BENEFIT FUND NIDHI (KUMBAKONAM) LTD |
530-535 |
| 54. |
Author: J. Saithani Begam
Paper Title: IMPACT ON MARKETING STRATEGIES ADOPTED BY GOLD JEWELERS IN THANJAVUR DISTRICT |
536-548 |
| 55. |
Author: P. Mahalakshmi, S. Mageswari
Paper Title: A STUDY ON EFFECTIVENESS OF TRAINING AND DEVELOPMENT OF EMPLOYEES IN WIPRO LIMITED AT CHENNAI |
549-557 |
| 56. |
Author: Dr. M. Mathivanan
Paper Title: FLUCTUATIONS IN THE VALUE OF INDIAN RUPEES AT PAR WITH U.S. DOLLARS –AN EMPYRICAL STUDY |
558-566 |
| 57. |
Author: Dr. S. Mayilvagannan, V. Vinitha
Paper Title: M-COMMERCE IN INDIA - AN ANALYSIS |
567-571 |
| 58. |
Author: T. Panchavarnam
Paper Title: ROLE OF EMOTIONAL APPEALS IN ADVERTISING – AN OVERVIEW |
572-581 |
| 59. |
Author: R. Mazharunnisa
Paper Title: A STUDY ON EMPLOYEE WELFARE MEASURES AND JOB PERFORMANCE OF THE EMPLOYEES IN THE ORGANIZATION |
582-586 |
| 60. |
Author: Dr. K. Suganthi
Paper Title: SOCIAL MEDIA MARKETING SERVICES IN KUMBAKONAM TOWN: CONCEPTUAL STUDY |
587-594 |
| 61. |
Author: B. Jayaseethaladevi
Paper Title: A STUDY ON WORKING CAPITAL MANAGEMENT IN SRI MAHALAKSMI BOOK HOUSE AT ERODE |
595-600 |
| 62. |
Author: Jafrin .S, Ananditha .B
Paper Title: THE IMPACT OF M-COMMERCE IN INDIA |
601-608 |
| 63. |
Author: Dr. S. Sujatha
Paper Title: A STUDY ON FINANCIAL STATEMENT ANALYSIS OF CITY UNION BANK LTD IN KUMBAKONAM |
609-616 |
| 64. |
Authors: M. Rafeeqa, M. Nikshitha
Paper Title: A STUDY ON MICROLEARNING IN HR: A CONCEPTUAL OUTLOOK |
617-621 |
| 65. |
Author: V. Nagachitra
Paper Title: A STUDY ON INTEGRATED MARKETING COMMUNICATION |
622-627 |
| 66. |
Authors: A. Subiksha, R. Keerthika
Paper Title: A STUDY ON CUSTOMER SATISFACTION TOWARDS BATA FOOTWEAR WITH SPECIAL REFERENCE TO KUMBAKONAM TOWN |
628-639 |
| 67. |
Author: Sangeetha.C
Paper Title: A STUDY ON STRATEGIES IN EMPLOYEES ENGAGEMENT IN INFORMATION TECHNOLOGY (IT) SECTORS |
640-651 |
| 68. |
Author: M. Thilagavathi
Paper Title: AN EMPIRICAL STUDY OF OCCUPATIONAL STRESS AND THE PERFORMANCE OF WOMEN WORKING IN PRIVATE BANKS |
652-656 |
| 69. |
Authors: K. Priyadarshini, K. Udhaya
Paper Title: A STUDY ON RATIO ANALYSIS IN INDIAN OVERSEAS BANK |
657-673 |
| 70. |
Authors: H. Apsana Begum, R. Srija
Paper Title: A STUDY ON INVESTMENT AVENUES IN KUMBAKONAM – AN INVESTORS PERSPECTIVE |
674-682 |
| 71. |
Authors: R. Arthi, K. Atchaya
Paper Title: A STUDY ON EFFECTIVENESS OF PUBLIC DISTRIBUTION SYSTEM WITH SPECIAL REFERENCE TO KUMBAKONAM TOWN |
683-695 |
| 72. |
Authors: S. Yogeshwari, C. Sathisri
Paper Title: A STUDY ON CONSUMER BEHAVIOUR TOWARDS TITAN WATCH |
696-705 |
| 73. |
Authors: Dharshini .L, Naseema Begum .T
Paper Title: CORPORATE SOCIAL RESPONSIBILITY AS A TOOL FOR SUSTAINING ORGANISATION SURVIVAL AND GROWTH |
706-712 |
