Volume 3, Special Issue 1, September 2025 (National Conference, Tumkur University, Tumkur)

The Academic

The Academic – International Journal of Multidisciplinary Research (A Peer Reviewed/Refereed Online Journal)

Volume 3, Special Issue 1, September 2025 (National Conference, Tumkur University, Tumkur)
S. No. Author(s) Name Paper Title Page Nos.
1Harshitha, Manjuladevi H SDigital Transformation of Cooperatives in India01-11
2Rakesha H K, Dr. P ParmashivaiahGreen Finance in India: Prospects, Challenges, and Policy Interventions12-22
3Dr.Sathisha S M, Papanna.CAssessing the Impact of Digital Banking Services on Financial Inclusion: A Quantitative Study23-36
4Ramesh S, Shobha CThe Gig Economy in Emerging India: A Descriptive Study of its Innovation, Inclusion, and Investment Dimensions37-62
5Rajesh Naik, Narendra SFinancial Inclusion, Women Empowerment, and Rural Development through Cooperative Banking: A Case Study of Shantiniketan Souharda Sahakari Sangha Ltd., Hebri Taluk63-68
6Arunkumar K, Dr. Srinivasa Murthy M D Digital Transformation and Its Impact on India's $5 Trillion Economy Aspiration69-79
7Dr. R.NarmadhaGender and Digital Banking: Enhancing Women’s Financial Inclusion80-89
8Divya E S, Pradeep H NTurning Trash Into Treasure: A Case Study Approach To India’s Waste-To-Wealth Initiatives.90-98
9Aradhana N M, Dr. Vanajakshi ERole of MSME in Empowering Women Social Entrepreneurship in Karnataka99-108
10Dr. vanajakshi, Satisha. PCircular economy and public policy: Economic tools for sustainable transition109-121
11Ashwini, Ramesh SDigital Inclusion for Rural Upliftment: A Theoretical Perspective on Bridging India’s Urban–Rural Divide122-133
12Dr. C. Shobha, Smt. Vanajakshamma CEmpowerment through Self-Help Groups: A Pathway to Socio-Economic Transformation134-146
13Dr. Mahantesh M. Kuri, Mr. Somaling Vitthal KattimaniLong-Run Performance of IPOs in India: An Empirical Study using Buy-and-Hold Abnormal Returns147-176
14Kokila H S, Rajesh NaikWomen, Wealth, and the $5 Trillion Dream: SHGs as Engines of Inclusive Economic Growth in India177-185
15Dr Salem SreeveenaEvaluation of Work-Life Balance and Women Empowerment in Degree Colleges at Bengaluru City186-193
16Papanna. C, Dr. M.D. Srinivasa MurthyUPI, Aadhaar, and Mobile Banking: Transforming Financial Access in Karnataka194-204
17Vijaya B. S, Rajesh NaikInclusive Growth through Cooperation: A Study of Karnataka Souharda Cooperative Federation205-215
18Shruthi M R, Prof. P ParamashivaiahImpact of Artificial Intelligence on Human Resource Management with special reference to Selected IT companies, Bangalore216-227
19Srinivasamurthy T, Dr.E.VanajakshiEvolution of Digital Banking Transactions in India: A Step toward Digital Currency228-236
20Dr Ravikumar B VSmart Manufacturing and Innovation: Driving the Future of Industry237-242
21Priya A, Dr. K. Siva MuruganA Study on the Effectiveness of MOOC’s Platforms in Fostering Skill Development among Students in Bengaluru243-254
22Dr. Raghavendra B S, Dr. Manjulamma B SImpact of E-Retailing & Social Media Marketing on Online Consumer Buying Behavior of Smart Phone in Bengaluru City255-273
23Bharathi .SPerformance Evaluation of Cooperative Banks: A Comparative Study with Commercial Banks at Anekal Taluk274-279
24Babitha. M. N, Dr. Srinivasa Murthy. M. DDigital-First MSMEs: Unlocking New Markets and Opportunities280-292
25Nagaraja C, Prof. Shripathi K.PWomen Entrepreneurship and Economic Growth: Pathway to India’s 5 Trillion Economy293-301
26Pradeep H N, Divya E SProfit Meets Planet: Green Finance as the Engine of Corporate Sustainability302-311
27Vijay. NImpact of Pmegp on Women Entrepreneurs in Tumkur District: Opportunities and Challenges312-324
28Chaithra MA Review of Digital Marketing Strategies Used by Startups in India (2015 – 2025)325-331
29Mr Thilak Gowda, Mr Cherian Xavier, Mr Shrinivasa Murthy TSmart Manufacturing: A Strategic Pathway to India’s $5 Trillion Economy332-338
30Roja K R, Dr. Sunitha RWomen Empowerment: Three Engines Driving the Journey to a $5 Trillion Economy:339-349
31Dr. Banu R J, Sudharani SA Study on Women Empowerment and challenges in Modern India350-357
32Mr. Siddesha S MSustainability in Digital Banking: Green FinTech and Environmentally Responsible Practices358-364
33Dr. Noor AyeshaA Study On Integration Of Artificial Intelligence For Customer Services In Banking.365-375
34Tejas Kumar N, Dr. S. Rosaline JayanthiThe Impact of Trump’s Tariffs on the Indian Fintech Industry: Risks, Spillovers and Strategic Responses376-384
35Dr. Renati Jayaprakash Reddy, Mr. NatarajaThe Impact of Digital India Programme on Financial Literacy and Planning of Senior Citizens385-393
36ChaitraCybersecurity Challenges in Digital Finance: Implications for India’s Financial Ecosystem394-403
37Vanajakshamma C, Dr. C ShobhaInnovative Talent Management Practices and Their Impact on Employee Performance: A Conceptual Framework404-415
38Dalvy jose, Jayanth .RCorporate Social Responsibility and Rural Development in India: Routes to Inclusive Growth416-428
39Dr.Mamatha K RA Comparative Study on the Utility of Internet Banking: Youth vs Elderly Population in Tumkur City429-436
40Manoranjan HOmnichannel Marketing: Integration of Online and Offline Strategies437-442
41Shruthi Acharya N, Dr. Devarajappa SAutomobile Sector Closing the Loop through Life Cycle Assessment443-457
42Dr. Narasimhamurthy S, Dr. Srinivas Murthy K YFintech vs. Traditional Banks: Competition or Collaboration? – Studying the Relationship Between Fintech Startups and Established Banks 458-462
43Srikantha.M, Shashikanth.MSkill Development Programs for Rural Youth in Mandya: Effectiveness and Impact463-480
44Dr. L. Manju Bhargavi“Factors Influencing the Knowledge of Health Insurance among the Employees of Education Department" A Study on Tumkur Dist481-493
45Sateesh Kumar M, Prof. P Paramashivaiah“FDI in E‑Commerce: Policy Evolution, Challenges, and Opportunities in India”494-501
46Mr. Muthuraj T RImpact of Artificial intelligence in modern HR practices502-514
47M. R. Dhanush, Dr. C. ShobhaThe Uniform Ripple Effect: Work-Family Spillover and Crossover Dynamics Among Policemen515-526
48Priyanka N, Rangaswamy A MComparative Study of Green Tax Policies in the Maldives and India: Goals, Implementation, Impact, and Challenges527-536
49Sindu MExploring the Integration of Digital Platforms in Cooperative Banks: An Examination of Innovation and Inclusion537-549
50Thirumala MA Study on the Transformative Business Model of Recycling -With Special Reference to Code Enterprises LLP550-556
51Mr. Devaraju N, Ms. Sushmitha K, Mr. Rangegowda N RFinancial Literacy and Its Influence on Investment Choices of Young Investors557-568
52Prajwal Shekhar, Dr. B. Shekhar, Dr. Srinivasamurthy MDDriving Economic Growth: The Relevance of Startups in Karnataka569-583
53Nagalakshmi S, Dr. P ParamashivaiahEmpowering Women Employees through AI-Driven Personal Financial Planning.584-598
54M. S. Sanmathi, Dr. B. ShekharGreen Finance: Pathways towards Sustainable Economic Transformation599-606
55Nagaraja. H, G. Sudarsana ReddyFinancial inclusion through Cooperative Banking: Customer Perspectives 607-620
56Rakshitha B.R, Divya H.PPublic Perception Towards Quick Commerce with Reference to Tumkur City621-631
57Jayashankar N, Dr. ShashidharESG and CSR in Corporate Finance: A Review of Firm-Level Social Responsibility632-646
58Sandesh G, Sudarsana ReddyAssessing the Influence of Financial and Climatic Determinants on Agricultural Productivity in India647-655
59Sowmya H K, Dr. Pallavi S. Kusugal Cashew Production Trends in India- A State Wise Comparison656-662
60Hemalatha J, Prof. B ShekharPPPs and Foreign Direct Investment: Opportunities for Infrastructure Growth663-674
61J. Jamela Salasty, Mr. Guru Prasad, Mrs Niveditha K, Dr. G. Vinayagamoorthi, Dr. G. KanagavalliIndia's Growth Engine: Online Transactions And Mudra Yojana Powering Entrepreneurs675-690
62Bellad Santoshi Basavaraj, Dr. Prakash YalavattiHarnessing Innovation, Investment and Inclusion Through Social Media Marketing: A Pathway To India’s 5 Trillion Dollar Economy With Reference To Kalyan Karnataka691-704
63Sandesh, G Sudarsana ReddyForecasting Agricultural Financing by Commercial Banks in India: An Arima Approach705-715
64Prajwal Shekhar, Dr. B. Shekhar, Dr. Srinivasamurthy MDThe Start-up Ecosystem as a Growth Engine: Mapping India’s Path to a $5 Trillion GDP716-728
65Sarvamangala K.J, and G. Sudarsana ReddyImpact of Acquisition on Financial performance: A Case Study of Ambuja Cements Ltd. and ACC Ltd.729-741
66Sunil S, Dr. Devarajappa SA Study on the Effect of GST Reforms 2.0 on the Banking Sector742-747
67Savitha N. EA Research Paper, Submitted to One day conference on The 3-1 Engine: Driving India’s Journey to a $5 trillion Economy748-768
68Fakruddin, Dr. B. Shekhar, Prajwal ShekharLeveraging Green Banking Strategies for Sustainable Development769-777
69Manjuladevi H S, Rajesh Naik“Digital Financial Inclusion for Farmers: Role of FinTech in Providing Credit, Insurance, and Payment Solutions for Smallholder Farmers”778-786
70Mrs. Sushma Rao K, Dr. Suresh B KExploring Awareness and Possibility of adoption of Neo Banking Services in Udupi District787-798
71Gowtham M. P, Dr. B. Shekhar, Prajwal ShekharTourism as a Catalyst in India’s Journey Towards a $5 Trillion Economy799-811
72Divya H.P, Rakshitha B.RDigital Transformation in Small and Medium Enterprises: Trends and Challenges with Special References to Tumkur City812-821
73Aparna P, Dr. K. Siva MuruganInvestor Behavior and Sustainable Finance: A Bibliometric and Thematic Analysis 822-833
74Ms. Bhavani B, Dr. Sundaram MImpact Of FDI on Indian Economic Growth– ARDL Model834-843
75Rajesh Naik, Dr. Srinivasamurthy M.DAgriculture, Infrastructure, and Innovation: The Pillars of Rural Upliftment844-854
76Sharana Gowda G PatilKarnataka State Souharda Federal Cooperative: A Catalyst for India’s $5 Trillion Economy Vision855-866
77Nagesh K C. Dr. K. Siva MuruganResponsible AI in Banking Customer Service: A Conceptual Framework for the Present and Future867-879
78Vinay K Y, Prof. Paramashivaiah P Agritourism as a Tool for Employment Generation in Rural Areas: A Conceptual Framework880-888
79Shivakumar M N, Dr. Meenakshi Y"Driving India’s $5 Trillion Ambition: The Role of Digital Payments in Transforming the Unorganised Sector"889-899
80Naveena K, Dr. Manjunatha KPotentiality of Digital Marketing in Improved Customer Loyalty on MSMEs Products in India900-915
81Dr. Ranjitha B R, Dr. Devarajappa SRevolutionizing Digital Security: The Role of Block Chain in IT Operations and Data Protection916-927