Volume 2, Special Issue 1, March 2024

The Academic – International Journal of Multidisciplinary Research (A Peer Reviewed Refereed Online Journal)

Volume 2, Special Issue 1, March 2024
S. No. Volume 2 , Special Issue 1, March 2024 Page Nos.
1. Authors: Dr. K. Muthumani, Dr. Chitra Isac
Paper Title : STRATEGIC BUSINESS PRACTICES FOR SCALABLE BUSINESS GROWTH OF MILLETPRENEURS
01-09
2. Authors: Balananthini. B, Dr. P. Sumathi
Paper Title: AN EMPIRICAL STUDY ON CONSUMER AWARENESS OF GREEN MARKETING IN PONDICHERRY
10-22
3. Author: Dr. S. Dharmaraaj
Paper Title: A NEW DIMENSIONAL PATH OF STARTUP INDIA IN ECONOMIC DEVELOPMENT
23-30
4. Author: A. MariyaKirubakaran, Dr. D. Dhanalakshmi
Paper Title: AN EMPIRICAL INVESTIGATION ON CAPITAL BUDGETING PRACTICES IN INDIA CEMENTS LIMITED, ARIYALUR
31-38
5. Authors: M. Hajira Banu, P. Abarna
Paper Title: A STUDY ON IMPACT OF DIGITAL MARKETING
39-47
6. Author: Dr. V. Mahalakshmi
Paper Title: Financial Performance of State Bank of India
48-56
7. Author: S. Karthik
Paper Title: ROLE OF E-COMMERCE IN REDUCING OPERATIONAL COST
57-63
8. Author: Dr. N. Prabha
Paper Title: A STUDY ON CONSUMER PREFERENCE TOWARDS DINAKARAN NEWS PAPER IN KUMBAKONAM TOWN
64-71
9. Author: B. Logeswari
Paper Title: IMPACT ON WORK STRESS AMONG THE PRIVATE BANK EMPLOYEES IN KUMBAKONAM – A CONCEPTUAL FRAMEWORK
72-75
10. Authors: R. Durga, S. Thebika
Paper Title: A STUDY ON FINANCIAL STATEMENT ANALYSIS OF KARUR VYSYA BANK LTD IN KUMBAKONAM
76-87
11. Authors: K. Madhubala, J. Arockia Jessica
Paper Title: A STUDY ON RATIO ANALYSIS OF BRITANNIA INDUSTRIES LIMITED
88-99
12. Authors: S. Venkateswari, K. Geetha
Paper Title: A STUDY ON EFFECTIVENESS OF ONLINE MARKETING
100-109
13. Authors: M. Sneha, A. Thameem Munisha
Paper Title: CORPORATE SOCIAL RESPONSIBILITY IN INDIA - DEVELOPMENT AND OBSTACLES
110-118
14. Authors: D. Bakiya Eshwari, S. Gayathri
Paper Title: A STUDY ON THE RATIO ANALYSIS OFCITY UNION AT KUMBAKONAM
119-128
15. Author: Dr. D. Vengateswari
Paper Title: A COMPARATIVE STUDY ON FINANCIAL PERFORMANCE OF KARUR VYSYA BANK
129-136
16. Author: Dr. B. Renuka Devi
Paper Title: STRATEGIES TO MANAGE STAR PERFORMERS AND FAST TRACKERS
137-141
17. Authors: Dr. K. Nalini and Dr. G. R. Gayathiri
Paper Title: A STUDY ON POLICYHOLDER’S PERCEPTION TOWARDS MOTOR VEHICLES INSURANCE IN KUMBAKONAM TOWN
142-152
18. Authors: Dr. S. Chandramouli Dr. V. Mahendran
Paper Title: A STUDY ON EQUITY TRADER’S PANGLOSSIAN BEHAVIOUR TOWARDS TRADING WITH SPECIAL REFERENCE TO NIFTY 50
153-160
19. Authors: Dr. A. Jeyachitra, Dr. K. Desh, V. Kalaimeena
Paper Title: A STUDY ON IMPACT OF WORKING CAPITAL AND FIRM PERFORMANCE WITH REFERENCE TO AUTOMOBILE COMPANIES LISTED IN NSE
161-173
20. Authors: Dr. R. Renuka, Ms. Z. Muhshina Nusrat
Paper Title: A STUDY ON CUSTOMER SATISFACTION TOWARDS SAMSUNG MOBILE PHONE IN KUMBAKOAM
174-185
21. Authors: B. Belci Jone, P. Madhubala
Paper Title: THE IMPACT OF BANK SPECIFIC VARIABLES ON NON-PERFORMING ASSETS IN AXIS BANK LIMITED
186-194
22. Authors: G. Aarthi, M. Priyanka
Paper Title: A STUDY ON JOB SATISFACTION FOR TEXTILE EMPLOYEES IN KUMBAKONAM
195-203
23. Authors: J. Sherin, M. Nisha
Paper Title: A STUDY ON WORKING CAPTIAL MANAGEMENT OF INDIAN TOBACCO COMPANY LTD
204-216
24. Authors: K. Naveenapriya, B. Abinaya
Paper Title: STRATEGIES FOR EFFECTIVE MARKETING COMMUNICATION AMONG COLLEGE STUDENTS IN KUMBAKONAM TOWN
217-226
25. Author: K. Veerakumar
Paper Title: SOCIO-ECONOMIC STATUS OF STREET VENDORS – AN EMPIRICAL STUDY
227-235
26. Authors: Dr. M. K. Durgamani, Mr. S. Karthikeyan
ANALYSING THE LEVEL OF STRESS AMONG THE EMPLOYEES WITH REFERENCE TO IT COMPANIES – CHENNAI
236-250
27. Author: Dr. M. Ganesan
Paper Title: SATISFACTION LEVEL OF COMMUTERS TOWARDS BUS SERVICES WITH SPECIAL REFERENCE TO COLLEGE STUDENTS IN KUMBAKONAM
251-271
28. Authors: R. Swaminathan, S. Karthikeyan
Paper Title: A STUDY ON WOMEN ENTREPRENEURS WITH SPECIAL REFERENCE TO SELF-HELP GROUPS IN KUMBAKONAM
272-288
29. Authors: S. Shifana, S. Bhavani
Paper Title: A STUDY ON OPPORTUNITIES AND CHALLENGES OF BIT COIN IN INDIA
289-299
30. Authors: Dr. G.R. Gayathiri, Dr. K. Nalini, A. Kiruthika
Paper Title: YOUNG ENTREPRENEURSHIP – AN OVERVIEW IN INDIA
300-310
31. Authors: T. Sujetha, E. Swetha
Paper Title: A STUDY ON QUALITY OF WORK LIFE BALANCE OF EMPLOYEES IN SELECTED IT COMPANIES, CHENNAI
311-320
32. Authors: S. Soundariya, G. Pooja
Paper Title: A STUDY ON CUSTOMER SATISFACTION TOWARDS ELETRIC SCOOTER AT KUMBAKONAM
321-330
33. Author: T. Karthi
Paper Title: BENEFITS OF E-COMMERCE TO CONSUMERS WITH SPECIAL REFERNCE TO VEDARANYAM TALUK
331-335
34. Author: Varsini. V
Paper Title: IMPORT AND EXPORT MANAGEMENT FROM A GLOBAL PERSPECTIVE
336-341
35. Author: Dr. N. Isvarya
Paper Title: A STUDY ON PROBLEMS FACED BY TINY SECTOR ENTREPRENEURS IN TAMILNADU
342-350
36. Authors: K. Akshaya, J. Nusrath Fathima
Paper Title: A STUDY ON STOCK ANALYSIS OF HDFC BANK
351-363
37. Authors: M. Sabana Yasmin, A. Rofina Farveen
Paper Title: ALIGNING EDUCATION AND TRAINING PROGRAMS WITH COMPETENCY MAPPING
364-373
38. Author: Suraiya Shakeena. N
Paper Title: SIGNIFICANCE OF E-COMMERCE IN RECENT YEARS
374-386
39. Authors: M. Aarthi, M. Bhuvaneshwari
Paper Title: A STUDY ON MARKETING IMPLICATION OF FAST MOVING CONSUMER GOODS
387-394
40. Author: B. Maragatham
Paper Title: A STUDY ON INVESTORS AWARENESS AND PREFERENCE TOWARDS MUTUAL FUNDS IN KUMBAKONAM TOWN
395-408
41. Author: Dr. R.V. Hema
Paper Title: A STUDY ON THE PRODUCTIVITY OF CITY UNION BANK LIMITED
409-429
42. Author: Dr. M. Banumathi
Paper Title: TAX AWARENESS AND TAX PLANNING OF INCOME TAX ASSESSEES IN KUMBAKONAM- A STUDY
430-441
43. Authors: Nandhini Devi. E, Aarthi. M
Paper Title: A STUDY ON MODERN AND SMART TECHNOLOGIES FOR EFFICIENT WASTE DISPOSAL MANAGEMENT
442-447
44. Authors: K. Pradeepa, D. Haripriya
Paper Title: A STUDY ON IMPACT OF FACEBOOK MARKETING TOWARDS CONSUMER ATTITUDE WITH REFERENCE TO THANJAVUR DISTRICT
448-458
45. Author: V. Muthamilselvi
Paper Title: A STUDY ON JOB SATISFACTION AMONG EMPLOYEES IN ASHOK LEYLAND FOUNDARY DIVISION, CHENNAI
459-463
46. Authors: M. Raja Rajeswari, K. Gajalakshmi
Paper Title: A STUDY ON CONSUMER PREFERENCE TOWARDS TWO-WHEELERS IN KUMBAKONAM TOWN
464-478
47. Authors: Hemalatha .M, Shanmuga Priya .K
Paper Title: ANALYZING THE ROLE OF CORPORATE SOCIAL RESPONSIBILITY (CSR) IN BUILDING BRAND REPUTATION AND CUSTOMER LOYALTY
479-486
48. Author: Dr. K. Kulanjiammal
Paper Title: FACTORS AFFECTING THE INVESTMENT DECISIONS OF INVESTORS IN MUTUAL FUNDS- AN OVERVIEW
487-491
49. Author: K. Harsa Mahima, R. Gayathri
Paper Title: A STUDY ON CONSUMER PREFERENCE AND ATTITUDES TOWARDS PATANJALI PRODUCTS AT KUMBAKONAM
492-505
50. Authors: M. Anupriya, S. Vaishnavi
Paper Title: A STUDY ON CUSTOMER SATISFACTION OF MAMAEARTH PRODUCT IN KUMBAKONAM
506-514
51. Authors: N. Saishruthi, S. Bhuvaneshwari
Paper Title: A STUDY ON FINANCIAL STATEMENT ANALYSIS OF TITAN COMPANY LIMITED
515-524
52. Authors: R. Rathika, Dr. P. Rengarajan
Paper Title: A CONCEPTUAL FRAMEWORK OF TRAINING & DEVELOPMENT OF THE EMPLOYEES AND THE METHODOLOGY IMPLEMENTING IN IT SECTOR
525-529
53. Author: Dr. T. Suganya
Paper Title: AN ANALYTICAL RATIO OF TOWN BENEFIT FUND NIDHI (KUMBAKONAM) LTD
530-535
54. Author: J. Saithani Begam
Paper Title: IMPACT ON MARKETING STRATEGIES ADOPTED BY GOLD JEWELERS IN THANJAVUR DISTRICT
536-548
55. Author: P. Mahalakshmi, S. Mageswari
Paper Title: A STUDY ON EFFECTIVENESS OF TRAINING AND DEVELOPMENT OF EMPLOYEES IN WIPRO LIMITED AT CHENNAI
549-557
56. Author: Dr. M. Mathivanan
Paper Title: FLUCTUATIONS IN THE VALUE OF INDIAN RUPEES AT PAR WITH U.S. DOLLARS –AN EMPYRICAL STUDY
558-566
57. Author: Dr. S. Mayilvagannan, V. Vinitha
Paper Title: M-COMMERCE IN INDIA - AN ANALYSIS
567-571
58. Author: T. Panchavarnam
Paper Title: ROLE OF EMOTIONAL APPEALS IN ADVERTISING – AN OVERVIEW
572-581
59. Author: R. Mazharunnisa
Paper Title: A STUDY ON EMPLOYEE WELFARE MEASURES AND JOB PERFORMANCE OF THE EMPLOYEES IN THE ORGANIZATION
582-586
60. Author: Dr. K. Suganthi
Paper Title: SOCIAL MEDIA MARKETING SERVICES IN KUMBAKONAM TOWN: CONCEPTUAL STUDY
587-594
61. Author: B. Jayaseethaladevi
Paper Title: A STUDY ON WORKING CAPITAL MANAGEMENT IN SRI MAHALAKSMI BOOK HOUSE AT ERODE
595-600
62. Author: Jafrin .S, Ananditha .B
Paper Title: THE IMPACT OF M-COMMERCE IN INDIA
601-608
63. Author: Dr. S. Sujatha
Paper Title: A STUDY ON FINANCIAL STATEMENT ANALYSIS OF CITY UNION BANK LTD IN KUMBAKONAM
609-616
64. Authors: M. Rafeeqa, M. Nikshitha
Paper Title: A STUDY ON MICROLEARNING IN HR: A CONCEPTUAL OUTLOOK
617-621
65. Author: V. Nagachitra
Paper Title: A STUDY ON INTEGRATED MARKETING COMMUNICATION
622-627
66. Authors: A. Subiksha, R. Keerthika
Paper Title: A STUDY ON CUSTOMER SATISFACTION TOWARDS BATA FOOTWEAR WITH SPECIAL REFERENCE TO KUMBAKONAM TOWN
628-639
67. Author: Sangeetha.C
Paper Title: A STUDY ON STRATEGIES IN EMPLOYEES ENGAGEMENT IN INFORMATION TECHNOLOGY (IT) SECTORS
640-651
68. Author: M. Thilagavathi
Paper Title: AN EMPIRICAL STUDY OF OCCUPATIONAL STRESS AND THE PERFORMANCE OF WOMEN WORKING IN PRIVATE BANKS
652-656
69. Authors: K. Priyadarshini, K. Udhaya
Paper Title: A STUDY ON RATIO ANALYSIS IN INDIAN OVERSEAS BANK
657-673
70. Authors: H. Apsana Begum, R. Srija
Paper Title: A STUDY ON INVESTMENT AVENUES IN KUMBAKONAM – AN INVESTORS PERSPECTIVE
674-682
71. Authors: R. Arthi, K. Atchaya
Paper Title: A STUDY ON EFFECTIVENESS OF PUBLIC DISTRIBUTION SYSTEM WITH SPECIAL REFERENCE TO KUMBAKONAM TOWN
683-695
72. Authors: S. Yogeshwari, C. Sathisri
Paper Title: A STUDY ON CONSUMER BEHAVIOUR TOWARDS TITAN WATCH
696-705
73. Authors: Dharshini .L, Naseema Begum .T
Paper Title: CORPORATE SOCIAL RESPONSIBILITY AS A TOOL FOR SUSTAINING ORGANISATION SURVIVAL AND GROWTH
706-712